An article I wrote on the name "Web 2.0" is freshly published in the new issue of Rocky Mountain Communication Review, "New Media, New Relations," edited by Daren C. Brabham. My essay examines the history of the name "Web 2.0" as a marketing buzzword, and different online critiques of the name as both a descriptor of functionality and social movement.
Big thanks to David Silver, Mary Madden, and Chuck Tryon, my fellow panelists at the Media in Transition conference at MIT, where this paper was first presented. Dialogue with the three of them and the audience at that event was crucial to the development of the essay.
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